"Beautiful Stranger TV"

“Beautiful Stranger TV” is a really cool outlook on where trends are being started. Instead of following around celebrities with cameras shouting at them asking them who they are wearing, Beautiful Stranger takes their cameras out on the streets looking for ordinary people that have exceptional style. I think this is a really interesting way of conducting marketing research because these researchers are not following trends that everyone is already following (like trends put down from couture designers) they are finding average everyday people that have great classic style. Not only do they stop these people and get them on video, they also ask them about where they get their style from, what kind of trends they are into, and if they participate in any eco-friendly trends. Some reports even go as far as to ask the people what type of music can be found on their iPod. I think this is a very successful way of doing market research because instead of conducting market research through surveys and getting forced answers, these researchers are catching all of their research result through realistic on camera answers. These researchers also ask these people where they like to hang out and what activities they like to participate in. This helps to mark the hot spots around that neighborhood. This would help many companies to realize why or why not their hang out spots are successful or not. “Beautiful Stranger TV is a great example of an experience survey. Experience survey is a type of in-depth interview in which knowledgeable people are asked about a particular research problem. In this case the knowledgeable people are the fashionable people found on the streets, and the research problem is what the researchers are trying to capture from each of these unique individuals. I think this is an absolutely great way for conducting research!