EOC Week 2 Research Surveys

Many people conduct marketing research to help them make better decisions when it comes to improving their brand our business. These better decisions come from external research that is gathered through many stages of the marketing research process. Researching others people surveys and results can help people decide what type of research would be best for them to conduct like, and it also helps them learn a lot about the company conducting the research.
I decided to research the results of a fashion survey conducted on young girls. The fashion survey was called “Are you a Fashionista or a casual cutie?” The survey was conducted on girls between the ages of 10-14 with the average of the girls taking the quiz at age 13. The survey was attempting to answer questions like, “Are you trendy or laid back?” “Do you wear designer or thrift store finds?” “Is pink really the new black?” The research company conducted the research on all SmartGirl users. Smart Girl is an online community where girls can share their opinions, creativity, experiences, and goals. The girls can see what other girls are thinking and add their own thoughts to the mix. Visitors to the site are generally girls between the ages of 11-17. They come from many countries around the world.
The researchers wanted the girls to open their closets and tell them more about their fashion styles, what they wear, where they shop, and what their favorite outfits are. By conducting this research the company was trying to find out what is popular amongst girls of this age. A clothing company that shares similar target markets to that of SmartGirl users might have paid a researching company to conduct the survey to help them determine current trends going on with their target market.
The results I reviewed were very detailed and included all questions with the answers and appropriate percentages. Many of these included graphs of the results. This surveys results could be very advantageous to many companies. One company I could think of that would benefit from this would be the girls’ clothing store called Justice. I have attached the link of the marketing research where all the results can be viewed. http://www.smartgirl.org/reports/4413755.html